Great expertise
We put your users at the heart of the journey, tapping into our comprehensive Sitecore platform knowledge to build meaningful and relevant user experiences.
XM CLOUD MIGRATION
Extensive auditing, planning and seamless migration of XM/XP solutions to XM Cloud - maximising business value and continuity.
DEVELOPMENT AND MIGRATION
Robust, secure and scalable solutions and platform development - supercharging omni-channel customer experiences.
CONTENT AND PERFORMANCE OPTIMISATION
Maximise customer experience with a detailed content strategy. Combining CRO and fast delivery of content for maximum engagement.
ENTERPRISE COMMERCE
Power business growth with Order Cloud through personalised B2C, B2B or D2C multi-channel e-commerce experiences.
PERSONALISED ENGAGEMENT
Delivering personalised experiences and real-time tailored content to every customer, consistently across every touchpoint.
AUDITS AND INNOVATION
A comprehensive assessment of your Sitecore solution to ensure best practice and to maximise value from your investment.
Great work
Trusted by the Royal Navy, Honda, Capita, the National Trust, INEOS and London Fire Brigade
Spirax Sarco
Case study
We harnessed the power of the Sitecore XP to serve 49 operating companies globally in 23 languages, developing marketing automations and personalisation features to deliver a tailored and localised B2B experience.
Great insights
Catch up with the latest news and expert opinion from across the agency
© 2025 Great State
Royal Navy
Case study
We leveraged the power of Sitecore XP to redefine the Royal Navy’s digital experience for Gen Z. We delivered a personalised, headless and scalable experience using the platform's innovative capabilities.
The Sitecore XM Cloud series: Making migration easy
How Sitecore supports global expansion at pace
Scale your e-commerce and personalise with Sitecore
Sitecore Content Hub - taking control of your prized assets
Wednesday 3rd July, 2025
27 November, 2024
Welcome to Shifting States – the Great State insights programme exploring what Gen Z really expects from digital experiences.
This hub is your launchpad for fresh thinking, strategic insights and real voices. It will help you design digital experiences Gen Z choose to return to, and offer insights that no brand can afford to miss.
What are brands getting so wrong when it comes to connecting with Gen Z? Great State's Creative Director, Matt, chatted to Creative Bloq all about it. Plus he gave 5 tips to getting it right.
Adrian is one of Great State's Lead Strategists, and he's got something to share about why Gen Z is driving a digital experience reckoning.
Listen in to Matt talking to Experience By Design about why Gen Z’s “chaos” is actually creative fluidity — and how brands can adapt their CX strategies.
We don’t just talk about Gen Z – we talk with them.
These short videos feature real voices, real stories and real expectations, captured directly from Gen Z. A front-row seat to what matters – and what doesn’t – in their digital world. So listen in. Then listen again. And let them guide your choices.
Wednesday 3rd July, 2025
27 November, 2024
Rethinking Digital Customer Experience
We can help you get started on your Gen Z engagement journey. Our team will work with yours to develop:
Experience strategy
Insight programmes
Audience journey mapping
UX audit & optimisation
Prototype testing
Design and build digital experiences: apps, websites, platforms, tools, features, content.
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We may email or call you to gain feedback, gather suggestions, introduce ourselves or invite you to our next event if it seems relevant for you.
